LIVE! Women’s EmPOWERment Summit: Moving Confident Women Forward, June 10, 2020 Early Bird Registration Page


Rates go up April 10, 2020

Click here for more details about the LIVE! Women’s EmPOWERment Summit!


Only 50 Angel Table Sponsorships are available. Includes: (10 Summit tickets, marketing piece inclusion in swag bag*, logo on program*, one EmPOWERment Circle table topic discussion session, and 30 seconds on the mic) – $2501.25 with tax

Click here to register! 




Women’s EmPOWERment Summit 2020 (Value $295) – ( Includes: 1 Summit ticket, marketing piece inclusion in swag bag*) – $295.51 with tax

Click here to register!



Women’s EmPOWERment Summit 2020 Exhibitor (Value $750) Includes: (2 Summit tickets and marketing piece inclusion in swag bag* and logo on program*)  –  $750.38 with tax 

Click here to register!


Women’s EmPOWERment Summit 2020 Discounted Partner Admission (Includes: 1 Summit ticket) – $150.08 – You Must Be A Member of Partner Organization to Qualify

Click here to register!

 *  Swag bag marketing piece delivery instructions and logo instructions for inclusion in program deadlines to be announced.


Questions call: 

Bettina Carey

CMO, Brand Strategist & Publicist

Bettina Carey Productions – Marketing, Publicity and Publishing Agency

Phone: 206-349-4297




Jump Into Action – Text The Word WOMEN to 555-888!


Wow! Less than 5 months to go to bring to fruition the 5th Annual LIVE! Women’s EmPOWERment Summit 20/20 Vision: Moving Confident Women Forward! Text the word WOMEN to phone number 555-888 to be among the first to learn details!

Be among the first to know how to enter to win our EmPOWERment Sweepstakes (Valued at $5,000)!

Be among the first to know when our “Early Bird” discounted tickets go on sale!

Be among the first to know who our keynoter will be!

Be among the first to be selected as a table leader of an EMPowerment Circle!

Be among the first to know the details of our “Awaken In Her Power” podcast launch!

Be among the first to know how to nominate a woman to the WordPower Women’s Voice: Women’s Choice Leadership Awards Ceremony!

Be among the first to reserve a copy of “Breaking Through Your Own Glass Ceiling!

Text the word WOMEN to 555-888!


“There’s The Thing You Do For A Living” – Marrying Your Passion With Profit!

Today, women (and men too) are more interested than ever in their health. They want to experience more joy and love. They want to know how to make more money and to feel abundant. And, they want to serve their family and community with passion and purpose while making a profit. While millions of both men and women are searching for more of these experiences, still many more have a desire to start and run their own small business, so that they can have financial freedom, get out of debt, send a kid to college, feel healthy, and achieve life-long dreams to create their product or to provide a service.

Are you seeking work or are you looking for a start-up business opportunity that aligns your passionate purpose with profit? Do you want to start a corporation to pass on to your children? Or, do you want to simply have a lifestyle business that allows you to be with your family, travel and do it all on your own terms?

Well, I’ve never heard any better wisdom than the following:

“There’s the thing you do for a living — and then there’s the thing you were born to do. If your dream is to make them one in the same, you’ve come to the right place. (Patti Smith, Oprah Magazine, November 2010)

In 2017 when I read this most powerful remark I’d already been running my business for 25 years, but I literally could not have described my life any better for myself and I realized for the first time that I’d created a lifestyle business long before it was vogue. And, it is that very quest that women seek to embark that drove me to share more about how I started my business, but more importantly how I’ve been able to keep in going all of these years.

In 1993 after experiencing a slip and fall accident that took me out of the work place as I’d known it working as a nurse in both traditional settings and home care, and after an initial recovery it became self-evident that the pain (in my neck and literally my ass) that I was enduring was not going to relent. In fact, it would take six years to finally stop. So, as I accepted that pain was going to be a part of my every waking moment I decided it would be a good time to make some changes in my then nursing career.

I’m not exactly certain what I was thinking when jumped off the proverbial cliff, and decided to approach my massage therapist and friend to rent an office from her where she was treating me for my pain, but the next thing I knew I had an office, put office stuff in the office and then started the long journey to discover everything I could about starting and running a small business of which I hadn’t a clue. I had nothing better to do with my time as I could hardly walk across the room without crying out, so why not do something that would take my mind off of my pain. My type “A” personality wouldn’t allow me to just lay around so it seemed like a possible option.

As I was a Registered Nurse and B.S.N, I naturally started a healthcare marketing company. Coincidentally the month that I had fallen in December, 1992 I had met a woman who had an interesting printed product that she sold to doctor’s offices around the country that helped educate women about their pregnancy. She had been looking for someone to help her with sales, marketing, promotions and more. I hadn’t a clue what these concepts were, but I told her I had developed a knack for educating and promoting others. After some discussions we agreed to work with one another and I signed my first of many contracts. Over the span of eight years that followed she taught me a great deal about running a business and we ultimately took her materials to a whole new level.

And so I began my journey to marry my passion with my purpose. Unbeknownst to me years after I embarked on my journey though I found that was actually on my own path that I would later call my version of “El Camino de Santiago” that would have many twists and turns, go uphill and down, be full of a pandora’s box full of possibilities, and other experiences that would turn out to be truly harrowing.

Essentially, as Paulo Choelo put it, “when you are on your right path, the universe conspires to help you (or something like that).” For those of you who may be unfamiliar with the story of El Camino de Santiago, let me digress…

I started, as I wrote earlier, a healthcare marketing company. Now let me tell you that in truth I had no idea what I was doing when I started my company and became a tenant with an office lease. I was a nurse for gosh sake. What did I know about running a small business, never mind the fact that I was experiencing intractable pain. Well, as they say, “what you don’t know may hurt you.” On retrospect it was a good thing I didn’t know the stats related to starting a small business, particularly for women, or I might have thrown in the towel in early.

By then I’d been practicing as an OB/GYN (obstetrics/gynecological) nurse since 1984. I migrated to home care in 1991 and then stumbled into marketing at my first home care company who hired me to split my time doing presentations in doctor offices and doing home care for high risk pregnant women.

In a word, I simply “loved” my new found passion. I’d had passion and intuition and felt that I was on purpose with my nursing career, but marketing really tapped my other talents for making connections, winning others over, strategic thinking, and in verbal communications. I would learn much later that my number one strength was being a connector using Strength Finders 2.0 assessment.

So while I was trying to recover my physical well-being trying everything under the sun, I found myself running a business and if that wasn’t enough I ran for President of a small medical organization that I with the help of my team grew into a large body.

One thing led to another and I found myself leading the group which then inspired me to start a female women’s business group which came to be known as Women in Small Biz. After about five years of running both groups I chose to turn my attention to Women in Small Biz and began hosting larger scale meetings, conferences and ultimately a summit.

After eight long years of dedication to both the product that I was selling and to the woman I represented that I had hoped to continue working with the time came for us to go our separate ways. It wasn’t easy, but we severed our ties and life moved on.

So why do I share my story? Well, because its just one way that one woman came to have a career, then a business to marry passion with purpose. Now let me just say that although I’ve continued to evolve to a own and operate my business that has become a small boutique marketing, promotion and publishing agency, it hasn’t always been easy and I’ve had to pivot and evolve along the way.


Ask A Woman If She Feels Empowered In All Areas of Her Life… If She’s Honest She’ll Likely Say, “No!”


Ask a woman if she feels empowered in all areas of her life? If she’s honest she’ll likely say, “no!” Why is that? It’s my belief that the answer lies within self-limiting beliefs that have kept us from fully expressing our talents, intelligence and power. My intention to write this book is to help readers replace those self-limiting beliefs with empowering beliefs instead.

You’ve heard it said, “to do epic shit you need an epic belief in yourself!” That said, many of us, through no fault of our own, have a mindset that works against us. To transform the mind one must then control the mind. Yes, we all need to learn to practice control over our own mind (not the mind of others).

To use my new book, Breaking Through Your Own Glass Ceiling: Unlocking Your Full and Hidden Potential With Your Master Key, effectively it is fair to say that you will also need to keep an open mind and be willing to practice modalities (meditation, practice the power of presence, mantras, etc.) well until they work for you. Using one or more of the recommended modalities will drive the results that you desire. The key will be to practice each modality diligently.

In every chapter there’s a quote and stories that I hope you will embrace. Treat the quotes as mantras to use when you are triggered or about to enter into a situation or conversation when your empowerment will be tested. Train your brain to respond when you repeat the mantra or remember a particular story. Many of the stories are shared memories with other women’s souls who intersect mine and our quest to become master communicators, to speak pro-actively, to listen empathetically in ways that command respect and trust.

If you are a woman who has not owned your own home, has not had your own credit card, do not have or have not exercised your right to vote, or you don’t feel that you have a choice to stay or go in all of your personal or working relationships, then I invite you to dive deeper into this book to explore your belief system and embrace practices that enhance your inner power so that your voice can truly be heard and you come to feel empowered in all areas of your life.

How do I define empowerment? “Empowerment is about change, choice and power. It is the process of change by which individuals or groups with little or no power and ability make choices that affect their lives.” (Cheston & Kuhn)

In the words of Marian York (deceased, 2007): “Many women are still finding their voice and seeking the words that are right for them to fully express their talents, intelligence and power. Your words are your ambassadors, they open and shut doors as they tell others how to treat you and what to believe about you.” She often also said, “it’s not what you say, it’s how you say it.”

Most people reading both the definition of empowerment presented here and Marian’s potent words of empowerment will agree that the conversation of empowerment is shared by both men and women, but that women bear the heavier load in living empowered lives.

Why do I believe we have the heavier load? Well, although the Sixty-Sixth Congress of the Unites States of America passed a joint resolution on June 4, 1919 and ratified on August 18, 1920 granting women the right to vote, many women around the world still cannot vote, still cannot own land, still cannot drive, still cannot own their own assets, still cannot raise their own children in their own way, still cannot decide their own sexual orientation, nor in many cases have their own bank account, and it kills me to know that even though I have these rights I have grown up in a world that still pays a woman less than a man.

There’s such and imbalance of power in our nation and around the world that the plight of women’s empowerment is likely not going to change for an estimated 100 more years. So for those reasons and more I believe that it’s time for women and the bold men who support them to rise up around the world to do whatever it takes to embrace women’s empowerment as a driver to change the globe. And, to the men who might read this book, I consider you bold and an ambassador for women and hope that you might also benefit from what I’m sharing. In any case, may we all see a benefit to the young women in our life so that their plight might be better than my mothers.

My best wish is that everyone reading embrace your true inner power to live an empowered life now and always. If you already feel empowered then I hope you will join me in mentoring women around the world who may benefit from learning what you have learned. Text the word WOMEN to 555-888 to stay in touch and share with us what you are doing to take action to empower women around the globe.



Breaking Through Your Own Glass Ceiling: Unlocking Your Full and Hidden Potential With Your Master Key

At the time I initially started writing this book I had been on a soap box crying out about the inequities as it related to women in the work place and women in business for a good part of my life. Many of the people that I had spoken to would refer to this inequity as the proverbial “glass ceiling.” What I observed year over year were real stories of real women who did not experience parity in the workplace or as it related to growing their small businesses. In fact, I too was struggling to run my small business.

But when I started talking to both men and women about the original title: “It’s A Man’s World: How Successful Women Win In It,” I got push back from both men and, surprisingly, from women too. They seemed to point out that in fact, although there were inequities still around the globe related to the “glass ceiling” that they identified that it was their own self-imposed limitations that stopped or blocked them from achieving success. Yes, it was, in part, the women themselves that stood in their way of success. Aha! There it was, the truth, or at the very least a part of my truth.

After dwelling on the possibility that there might just be something to the notion that our own blocks might be at the helm of the “glass ceiling” problem I began to work on my mind-set, specifically working on having the courage to ask for what I wanted in business, leadership, love and life and what do you know, I got more than I expected.

When I briefly worked at a bank I invited both men and women to the table for loans and yep, men showed up in large number and only a few women found their way to the same opportunity. I had in fact invited more women than men as I know more women than men, but it was the men who came in with very little convincing and consequently they transacted tens of thousands of dollars more.

The excuses ranged from “I’m not ready yet,” to “I’m not prepared yet, to “I’m not sure I have good enough credit,” and one woman even said, “I don’t have time as I have to get my nails done.”  It was like the men and the women were in two different paradigms.

The timing for uncovering the truth couldn’t have been better. I was preparing to produce my first LIVE! Annual Women’s EmPOWERment Summit and I was an active female leader in the Seattle area. After discussing the topic with a radio host, Mike Siegal, he came up with a suggestion that the “glass ceiling” is a myth, and then everything fell into place.

The title to this book became: “Breaking Through Your Own Glass Ceiling: Unlocking Your Full and Hidden Potential With Your Master Key (TM)”. Tada!

My first goal to kick off 2020 was to put pen to paper and author my soul’s journey of “breaking through” my own self-limiting beliefs and to include feature stories from some of the women in my life.

The book is a shared memoir of a dozen women whose souls intersect in their quest to become master communicators, to speak pro-actively and to listen empathetically in ways that command respect and trust.

The stories encompass tragedy to triumph as told by me, my master teachers/mentors and mentees who have broken through their own glass ceilings with their master keys (modalities, mantras, lessons, teachings, sayings, and more) and that have helped unlock the jail to which they held the key.

“Breaking Through” is broken down into four parts: 1) business, 2) leadership, 3) love, and 4) life! Each chapter has a beautiful image and a powerful quote to open the chapter. Each part is not contiguous so that you can read any part of the book at any time. It will also include exercises to log or journal notes to self.

The book begins with a dedication to my granddaughter Lilith who will carry on the torch when I leave this earth. It’s a story of empowering women, but men will benefit and contribute to it.

The art has been licensed from the heirs of one of my favorite artists, Laurel Burch, who sadly passed away in her forty’s.

Each chapter title is relatable. The quotes are iconic. The book also includes the work of Marian York, who sadly passed in 2007, and to whom I promised that I would keep her work alive in perpetuity and I’m finally going to get to live into that promise.

My launch party is also being planned to coincide with the LIVE! Annual Women’s EmPOWERment Summit 20/20 event in Seattle June 10, 2020. Save the date! There is a possibility that the Summit will naturally roll into a 3-day event. The Summit is an event that I have successfully produced in the years past.

The goal this time around is to inspire an uprising of female empowerment by producing a decade of summits around the world beginning in Seattle where I reside.

My BIG wish is that Mel Robbins joins the journey as keynoter on this 10-city, 10-year journey!

I am envisioning having the book and the Summit fully funded so that I may travel in March to Kowloon, just outside of Hong Kong, to print at a small shop that I visited in 2016 and to whom I promised that I’d be back to print my book.

The Summit is for and about women’s change, choice and power! Jump into action to gain a powerful new attitude in business, leadership, love and life!

Share what you are doing to empower women in your world by texting the word WOMEN to 555-888 so that I may support you in empowering women around the world!

Here’s to one and all who may benefit from my life’s work!



Elevate Your Standing To Become The Talk of the Town!

If you have a compelling personal brand or story and want to become the talk of the town…look no further. Are you a self-published author and want to take your book to market? Making yourself into a personal brand takes ingenuity. Differentiating  yourself in the marketplace is important too. Creating invaluable content is key, but without distribution your content languishes. What we are known for is helping our clients to, not only create great content, that garners your audience’s attention, but more importantly we ensure that your content gets distributed through the right social media platforms.

“For nearly 15 years Bettina has been helping brands to stand out in a crowd to become the talk of the town. Most recently she was the Marketing Director for Duke’s Chowder Houses & the Publicist of their new seafood cookbook, As Wild As It Gets . . . Duke’s Secret Sustainable Seafood Recipes, which she envisioned and brought to fruition garnering them well over one hundred earned media opportunities. Among her duties Bettina wrote social content, produced videos, wrote or co-wrote press releases and pitched local, regional and national media.”

If you’d love to elevate your standing in the media, book your “Talk of the Town Journey” today, call: 206-349-4297!

Check out examples of our work by following the links below:

Jump Into Action & Gain A Powerful New Attitude in Business, Leadership & Life – Timeless Videos!

Example online media kit for Duke Moscrip of Duke’s Chowder House including About Duke one sheet and About As Wild As It Gets – Graphic Design by Aileen Yost and Photography by Ingrid Pape-Sheldon

Check out an example of a FB account that we started for Duke Moscrip’s new seafood cookbook, “As Wild As It Gets . . . Duke’s Secret Sustainable Seafood Recipes”

Example of email campaign for Duke’s Chowder House: Thank you for adding Duke’s NEW Cookbook, “As Wild As it Gets . . . Duke’s Secret Sustainable Recipes”
to your culinary collection!

Check out examples of our press releases co-written on behalf of Duke’s Chowder House

Check out radio ads written for Duke’s Chowder House

Check out example media stories written about Duke’s Chowder House after pitching them Duke’s incredible story:

Puget Sound Business Journal by Patti Payne: Restaurateur Reveals Every Recipe Served at Duke’s Chowder House 

The Sudburry Star:

West Seattle Herald:

Seattle Dining:

Seattle Times: ; 

Seafood Source:

Seattle Times:

Seattle Times: Example of Native Ad for Duke’s Chowder House

Epoch Times: Example of Native Ad for Duke’s Chowder House in Epoch Times

Elite Magazine: Example of Chinese article in Elite Magazine about Duke’s Chowder House

Travel China Magazine: Example of Chinese article in Travel China about Duke’s Chowder House

Seattle Outsider Musing: Features Duke’s NEW Cookbook, January 28 2016

Example of Amazon seafood cookbook write up for As Wild As It Gets . . . Duke’s Secret Sustainable Seafood Recipes

Example of reputation management for Duke’s Chowder House on TripAdvisor

Example of About Duke Moscrip

Example About As Wild As It Gets . . . Duke’s Secret Sustainable Seafood Recipes

Example of event co-produced on behalf of Duke’s Chowder House to benefit Oso Mudslide Survivors

Radio: Seattle Times: :

Duke’s new seafood cookbook, “As Wild As It Gets,” benefits salmon restoration featuring Duke cooking up Topless Wild Alaska Salmon Sliders On New Day Northwest, KING5 aired today. Check it out!

Recreate Duke’s Recipe for a chance to win a $50 Duke’s Gift Card. Click here to get the recipe: – Post your recipe photo on FB or Twitter or Instagram to qualify.

Other media pitched on behalf of Women in Small Biz: Check out videos produced by Bettina Carey and directed by Georgio Brown Productions on behalf of Duke’s Chowder House:

Assorted Women in Small Biz & Women’s Empowerment Summit News, Videos and more…,1189.html,_kim_crumpler,2304.html


Bettina’s Social Club LIVE Kick-off Tasting Event, July 10, 2017 at Duke’s Chowder House on Lake Union

Connecting amazing, like-minded friends for fun-filled foodie tours… savouring Seattle’s finest signature dishes, indulging in hand-crafted cocktails & spirits, and imbibing in award-winning wine & beer pairings.

Thanks to Pankaj Nath, along with a few other friends, I am kicking off a new foodie themed social club …Bettina’s Social Club, to bring together like-minded people together to have lip-smacking, great food, good fun, to get to know one another, make a difference, and to bring joy into all of our lives.

After years on a hiatus from hosting large scale events I was inspired by an imromptu gathering at Duke’s where we all got to talking about how much fun it was to meet up, nosh and meet like-minded friends. Coincidently I had been dreaming of creating a gathering that included networking and tasting that could occur anywhere in the world, coast to coast, or right here in my own backyard.

Not sure what, where or when we will continue to meet, but this much I know… I am open to any discovery that includes great food venues where large gatherings are possible, and where our group can be treated to VIP service, savor signature dishes, indulge in hand-crafted cocktails, award-winning wine & beer pairings, or imbibe in a stiff drink that features a spirit that is to die for!

I am specifically looking for venues that are loved by locals and travelers alike. Call me with any suggestions at: 206-349-4297 for culinary adventures in Seattle and on the Eastside.

If you represent a restaurant, bar scene, live music venue, specialty food store, distillery, winery, brewery, spa, cruise, museum, caterer, or you believe that you have the ultimate foodie desitnation and you would like to book an event with us, give me a call to discuss details, theme and format.

The main benefits to you includes reaching influential business professionals and foodies to introduce your new restaurant, venue, club, food product or specialty store to and have an opportunitiy to turn them into loyal fans.

I look forward to sharing some of my favorite culinary hot spots with those of you that can join in the fun! 😉

Join Us for our Bettina’s Social Club LIVE Kick-off Tasting Event!

When: July 10, 2017, Monday

Where: Duke’s Chowder House on Lake Union

Time: 3pm – 7pm; or until the stragglers have gone home

Cost: All Drinks & Beverages on your own! Happy Hour (3pm – 6pm)

RSVP: 206-349-4297


Bettina Carey Rebooted!

As many of you may know, beginning in the Spring of 2013 I began the journey of working with CEO & Founder, Duke Moscrip of Duke’s Chowder House, in the role of Marketing Director. In 2014, I started transforming his memories into his memoir and seafood cookbook. As Art Director, Producer and Food Stylist I helped envision and bring to fruition Duke’s new cookbook, “As Wild As It Gets . . . Duke’s Secret Sustainable Seafood Recipes.”. In my final year as Publicist, I oversaw the publishing and publicity of the book, garnering earned media locally, regionally and nationally.

Highlights of my tenure included cruising with Duke, Executive Chef, “Wild” Bill Ranniger and his son as well as Michele Edwards who was also able to join us on the Holland America Cruise to Alaska with the South West Historical Society & AAA, traveling to Maui with our photographer, Ingrid Pape-Sheldon, as well as attending Publicity Training by Steve Harrison in New York last year. I even got to go to China with our print broker, Bob Bracht, and graphic designer, Aileen Yost, to oversee the 2nd printing of Duke’s cookbook which was an amazing cultural adventure. Along the way I worked with a really cool team and cannot even begin to share the gratitude that is in my heart for the team, the brand and Duke.

After nearly four years working with the Duke’s Chowder House brand exclusively, which was a huge opportunity and one that I am so grateful to have experienced, I am back and better than ever before!

I look forward to sharing more details about this unique client and the impact that the work has had on my own personal brand and how it has expanded my expertise as well as the impact the journey has had on my life. Stay tuned…:)